So Young, founded in 2013, is a creative platform fuelled by the vibrant and underreported creative scenes within alternative music and the visual arts.
With a community spirit, we aim to bridge the gap between some of the newest talents within illustration and the thriving underground guitar music scene. At its core, So Young is a printed publication and somewhere to discover your new favourite bands. Striving to do more and shine a brighter light on those the mainstream has failed, So Young now interlinks a record label, live shows and provides a creative platform to champion music and art from the underground up.
“Somewhere, across So Young's back pages, they have featured every worthwhile UK band, most at the earliest stages of their career.”
“So Young quickly became an underground revolution, too – a flag for Britain’s emerging guitar scene to unite under. This is demonstrated by the amount of people sporting the magazine’s t-shirts and tote bags at venues and festivals nowadays.”
“Consistently each of these bands have had their musical personas represented through brilliantly bold and contemporary illustration.”
It’s Nice That
What is So Young?
Print Magazine - Inspired by fanzines of the past, it’s about documenting what is going on right now up and down the country in pubs, clubs, squats and living rooms. So Young’s discoveries in art and new music are published in the form of a limited edition print magazine. Featuring exclusive interviews and introducing the newest talents from the illustration world, So Young is released every other month.
Record Label - So Young Records’ intent is to jump from the printed page and, with a DIY ethos and collaborative spirit, join the journey of the bands they love and introduce them to a wider audience through recorded sound and carefully curated visuals.
Live - Where it all makes sense - Your new favourites in front of you in a small room or on a festival stage playing that song. In London and beyond, So Young has played host to the likes of shame, Goat Girl, Fat White Family, Sports Team, Fontaines D.C., black midi, Squid and many more.
Online - Somewhere to check in and find debut singles, reviews and to unearth the story behind the best new sounds, illustrators and designers.
Playlist - The So Young List is a place to discover the newest sounds from the most exciting bands around.